I just had a conversation with a friend’s uncle about how much social media has become more of a strategic pathway for companies to strengthen their market share. Organizations can no longer create a profile for the sake of saying they have one; they must utilize and take advantage of the ability to create a page and interact with fans/followers. This is the time for firms to employ millennials (like me!) for their great knowledge of social media and attract the audience.
Here are a few articles with good points/ideas companies should abide by or keep in mind when creating a page:
http://www.adweek.com/socialtimes/social-media-good-business/501266
Life of Ally 