Since I spent over three years with the American Eagle Outfitters (AEO) brand and the company has worked hard to remove the media’s idea of a “perfect body” – I thought it was worth the post to mention the company’s recent successes. Towards the end of my Aerie career, the company launched their Aerie Real campaign.
As a woman, it was empowering (men included). It was amazing to see displays of women untouched by photo shop and the spread of inspirational quotes on mirrors like “the girl in this mirror has not been retouched” – along with the dispersion of promotional materials such as shopping bags and stickers relaying a similar message. Aerie’s ongoing campaign has not only increased the company’s brand image but revenue, too. American Eagle has, also, been doing well. Regardless of the retail industry’s decrease in revenue, the company has been able to increase its sales. How? The organization changed with change. Ideas of beauty and style were altering and AEO decided to change their clothing according to the consumer tastes unlike their competition, Hollister and Abercrombie & Fitch.
I will never regret working for the company because they treated their employees well, I gained a work family, adored the management team and received some of the best work experiences.